When I joined Infinite Electronics, the company was essentially building its brand from the ground up. Aside from an existing logo—which was not permitted to be changed—there were no established brand standards, visual systems, or marketing foundations. As Head of Design, I led the development of the company's creative direction, building a cohesive brand ecosystem that extended across every customer touchpoint.

From creating the corporate brand guide to designing websites and digital experiences, I developed creative strategy and delivered integrated marketing campaigns across digital, print, and environmental channels. My work included websites, landing pages, email marketing, print and digital advertising, social media, video, packaging, environmental signage, interior branding, trade show experiences, and global marketing communications—establishing a scalable visual identity that supported the company's rapid growth.